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When our founder, Sara, was on her hunt for the perfect dress, she discovered just how challenging it is to find a pre-loved wedding dress.


She loved the experience of going to a shop, trying on different dresses and getting expert advice. But they were all new, not pre-loved.

Bride-Cycle was born to provide brides with another option.

Offering a true bridal experience, Bride-Cycle, is a store filled with beautiful pre-loved dresses at a fraction of the original price. We offer second-hand gowns in a range of shapes, styles and sizes. 



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We are celebrating roughly 20,000 weddings and civil unions in New Zealand every year - most of which require a wedding dress. 

Those dresses, unfortunately, have an environmental impact. 

  • The estimated greenhouse gas emission for an average wedding dress is 150 kg of CO2-e.  

  • Annually, this translates to an estimated total of 3 million kg of CO2-e into our environment.

Wearing pre-loved wedding gowns has understandably become increasingly popular. 

Did you know? Elle magazine found that 48% of people are open to wearing a second-hand wedding dress. 

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