Hera Couture - Le Vie

The Street Atelier collection tells the story of where a designer comes from. It connects to memories of long market days in parking lots and working with the bare essentials tocreate masterpieces. It is the story of women who are driven by both aspiration andgratitude, capturing the effervescent atmosphere of youth and optimism, while quietly acknowledging moments of the past.

The Street Atelier’s narrative is told through the simplicities of fabric and form, mixed with raw and industrial concrete. The resulting mood is crisp, cool and modern, while maintaining a touch of traditional detailing; exposed boning, handmade lace, a line of minimal pearls. This gown creates an illusion of lightness and movement, the draping of satin to skim skin combined with strong tailoring to perfectly accentuate every figure.